agenda | Business Balloon

7.30am for 8.00am	Breakfast		30 mins
8.00am to 8.30am	Terri Cooper	Introduction	30 mins
	Terri’s welcome to the day.
8.30am to 9.15am	John Flett	Why Every Business Needs an Exit Strategy	45 mins
	Committed to building stronger businesses, in this presentation John will discuss the importance of an exit strategy. You’ll understand the cost of not preparing your business for sale; the essential elements of a successful sale and how to maximise profits and minimise tax through smart exit strategies.
9.15am to 10.15am	Simon Bell	Leadership Based Selling	1 hour
	Before you work on the mechanics of selling you first need to determine your relationship to it. In this session, Simon will transform the way you relate to selling as he demonstrates the connection between great leaders and great sales people. This session will leave you empowered to achieve sales success, regardless of your business, industry or experience.
10.15am to 10.45am	Morning tea		30 mins
10.45am to 11.45am	Simon Dell & Simon Bell	Creating a Direct Mail Campaign	1 hour
	Sending a prospect client direct mail is so 1980s. Or is it? Direct mail is one of the most effective instruments in a marketing campaign and because use has been dropping rapidly over the past decade, a quality piece can make all the difference. Discover tips, hints, ideas and comparisons with other channels, and learn how to make it succeed for any budget.
11.45am to 12.45pm	Phillip Di Bella	Insights & Lessons From A CEO	1 hour
	Phil is one of Australia’s most outstanding retailers, entrepreneurs and inspirational leaders and his straightforward, no nonsense approach endears audiences to be inspired to change and cut through the clutter to achieve higher results at all levels.
1.00pm to 1.45pm	Networking Lunch		45 mins
1.45pm to 2.30pm	Sally Bagshaw	5 Ways to Improve Your Content. Today.	45 mins
	First impressions count—and poorly written, inconsistent, or unclear content will erode your brand and destroy the trust of your customers. Sally will take you through five simple ways to improve the content on your website, blog or brochure so the personality of your business shines through and your key messages are delivered. She’ll show you how to develop a tone and voice for your content as well as share common content mistakes to avoid
2.30pm to 3.30pm	Cat Matson	“Silver Bullets” – What’s Wrong with Business ‘How-To’ Guides	45 mins
	With so many ‘gurus’ and ‘experts’ offering us ‘step-by-step guides to business success’, it’s easy to ponder why our own success is so elusive. In the final presentation of the day, Cat will demonstrate what’s fundamentally wrong with the ‘silver bullet’ approach to business, how you can incorporate new ideas and methods without taking on the whole recipe and ultimately how you can discover and create your own success models for business.